Are You Ignoring a Large Segment of Your Shop’s Customers?
If you're in the automotive industry, it's important to understand and evaluate your customer base. Unfortunately, many players in the business pay little attention to female customers as a whole. This is an unfortunate situation for all involved.
Creating a welcoming and approachable environment where women feel comfortable when asking questions or seeking information is not only good for to get the information they need, but it's also good for your business.
So, why should you focus on attracting female customers? The numbers don't lie:
62% of new cars in the US are bought by women.
1.4 million more women are licensed than men.
80% of car-buying decisions are made by women.
Women are increasingly becoming the primary drivers in households across America, and with that comes the responsibility of maintaining their cars. However, the automotive industry has traditionally been male-dominated and intimidating for women. It can be daunting to take your car into a shop for repairs or maintenance, especially if you don't know much about cars.
Auto diagnostic class for women
But what about the actual maintenance and repairs? Many women still feel uncomfortable calling the shop or going in person to schedule appointments. That's where AutoOps comes in. AutoOps provides an online booking solution, making it easy and convenient for women to schedule appointments from the comfort of their own homes. No more awkward phone calls or in-person interactions are necessary.
At AutoOps, we believe that everyone should have access to convenient and hassle-free automotive services. Whether you're a seasoned car enthusiast or a complete novice, we're here to help make the process as easy and stress-free as possible. By using AutoOps, you can provide your female customers with a comfortable and reliable way to schedule appointments and access automotive services.
As we start a new year, take a look at the customers you're serving. AutoOps is here to help you attract and retain current or new customers, and we're committed to providing the best customer experience for all.
