Case Study
HOW HEARTLAND TIRE SWITCHED TO ONLINE SCHEDULING AND SAVED THEIR TEAM OVER 1,100 HOURS
Heartland Tire is a family-owned business offering automotive repair and maintenance services at 23 locations across the Midwest.
With a growing customer base and busy staff, the team needed a better way to manage scheduling and communication.
Scheduling used to start with a contact form—and turn into a back-and-forth between store managers and customers. With 20+ shops doing this manually, the process slowed everything down and left the team overwhelmed.
The Shift to Smarter Scheduling
The Shift to Smarter Scheduling
Heartland Tire rolled out AutoOps across all 23 shops. Each location’s scheduler is tailored to their services, techs, and capacity.
Now, customers can book appointments directly from:
Their website
Google Search
Any marketing campaign or outreach
HOW IT’S GOING
May 2024 - May 2025
9,749
appointments booked
3,683
of those booked after hours
2,775
leads followed up on
1,137+
team hours saved
“AutoOps has been a game changer. Customers can book online 24/7—no more back-and-forth emails. We love seeing exactly where appointments come from, whether it’s Google search, ads, or our website. Our team saves time, and we’ve gained a lot of new customers thanks to it. We couldn’t imagine not having AutoOps in our stores!”
— Jim Anderson, Marketing Manager
Follow-Ups That Paid Off
Heartland Tire uses Steer to power all of its customer communications—from automated reminders to one-off promotions. Every message includes a personalized link to the customer's vehicle profile page, where they can view past service, see upcoming maintenance, and book an appointment directly through AutoOps.
This consistent outreach has helped drive:
$14.5M+ in total campaign-driven revenue
514 new Google reviews from automated review requests
OVERALL IMPACT
Simplified scheduling across 23 locations with AutoOps (website + Google)
Created full transparency for each shop—what’s been booked, what’s coming in, and what’s still open
Teams are more accountable with clearer lead tracking and accurate customer info
Over 1,100 hours saved by reducing day-to-day scheduling tasks
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